Queensland is calling
And BonBon answered.
QUEENSLAND IS CALLING
And BonBon answered.
BonBon surprised unsuspecting Melbourne CBD workers with a custom Queensland branded phone booth. With just one ringing payphone, and one lucky Melbournian to answer, BonBon delivered the three chances to win trips to dream Queensland destinations including Palm Cove, Beechmont Estate and Brisbane. Would you have picked up the phone?
All part of the major Queensland is Calling campaign, BonBon had to bring this to life to ensure a seamless complementary competition experience.
Our photography and videography team captured these winning moments and were immediately shared through the relevant social and media channels.
CONFETTI WORTHY RESULTS
1
phone booth
3
lucky winners
2
cheerleaders
116,886
plays on social media
88
strange looks from people on the street who did not answer the call
FROM CONCEPT TO CREATION
Creative solutions
Creative in real life solution to brand campaign
Location scouts
Operational management of public activation including all local approvals
Stakeholder management
Sourcing suppliers and ensuring end visual product achieved the client's goals
HITTING THE SWEET SPOT
YOU LIKE BONBON. BONBON LIKES YOU.
Want to partner with us? Get in touch.
hello@wearebonbon.com
West End, Brisbane, QLD 4101