A toe-tally unique take on banking

Changing your idea of a back-up plan

BonBon put its best foot forward to help BCU Bank launch a bold brand campaign highlighting cash-strapped Aussies’ wild financial back-up plans – including selling feet pics online.

BonBon introduced the BCU Footography Studio, an innovative and engaging activation full of sole that complemented BCU’s cheeky campaign creative.

Housed inside a Kombi van wrapped in eye-catching BCU branding, the mobile Footography Studio delivered express pedicures, fun props and glamorous professional feet pics.

It captured the attention (and toes) of passers-by and media alike and meant every step of the experience was memorable and fun.

Count the results using both hands… and feet.

CONFETTI-WORTHY RESULTS

135

feet pics taken

50

entries into the BCU social competition

154

media clips

130

broadcast mentions

FROM CONCEPT TO CREATION

Boosting your back-up plan

Create memorable experiences for participants while promoting BCU's brand message of financial empowerment and preparedness.

Taking risks

Extend the tongue-in-cheek creative brand campaign, building an added layer of recognition and recall.

Putting our best foot forward

Engage the community in a fun and meaningful way, fostering positive brand association and connection.

HITTING THE SWEET SPOT

Activation concept and delivery.

Supplier engagement and management.

Delivering an unforgettable experience from head to toe.

See more of what we do…

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A toe-tally unique take on banking

Changing your idea of a back-up plan