Supercheap Auto Toolapalooza
Crank up the tunes and torque
SUPERCHEAP AUTO TOOLAPALOOZA
Crank up the tunes and torque
Supercheap Auto’s Penrith was centre stage in an epic mash-up music, tool, and auto festival to launch the 2024 Toolapalooza catalogue. BonBon jumped on the tools handling all aspects of the event, transforming a retail space and carpark into the ultimate backstage experience, coordinating a SUPER mix of trade partner demonstrations, interactive activities, and live entertainment.
BonBon assembled top-notch suppliers and curated experiences that engaged attendees and brought to life the Toolapalooza catalogue. Custom signage, display systems, and entertainment were among the personal touches that added horsepower to the event’s success, a high-octane showcase of new partnerships and promotions.
The SCA Toolapalooza 2024 was a resounding success, achieving its goals of attracting customers, promoting new brand partnerships, and boosting sales. The event provided a fun and memorable experience for all, underscoring the importance of detailed preparation, engaging activities, and a lively atmosphere in executing successful retail events
CONFETTI WORTHY RESULTS
5
dynamic trade partner demonstrations
298
shoppers through the store
$5k
in sales in 60 minutes
Only 1
noise complaint from 6 year old Jasper
FROM CONCEPT TO CREATION
Project management
Coordinating across a complex environment with various stakeholders to ensure a seamless event.
Creative solutions
Bringing the Supercheap Auto brand to life with engaging and visually appealing elements.
Event management
Handling all the nuts and bolts of event logistics, from setup to execution.
HITTING THE SWEET SPOT
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hello@wearebonbon.com
West End, Brisbane, QLD 4101