Queensland is calling

QUEENSLAND IS CALLING

And BonBon answered.

BonBon surprised unsuspecting Melbourne CBD workers with a custom Queensland branded phone booth. With just one ringing payphone, and one lucky Melbournian to answer, BonBon delivered the three chances to win trips to dream Queensland destinations including Palm Cove, Beechmont Estate and Brisbane. Would you have picked up the phone?

All part of the major Queensland is Calling campaign, BonBon had to bring this to life to ensure a seamless complementary competition experience.

Our photography and videography team captured these winning moments and were immediately shared through the relevant social and media channels.

CONFETTI WORTHY RESULTS

1

phone booth

3

lucky winners

2

cheerleaders

116,886

plays on social media

88

strange looks from people on the street who did not answer the call

FROM CONCEPT TO CREATION

Creative solutions

Creative in real life solution to brand campaign

Location scouts

Operational management of public activation including all local approvals

Stakeholder management

Sourcing suppliers and ensuring end visual product achieved the client's goals

HITTING THE SWEET SPOT

Creative concepting of campaign

Operational execution of brand campaign

On ground management of activation

See more of what we do…

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Queensland is calling

And BonBon answered.