AirAsia takes off with marathon fun

AirAsia’s swapped wings for sneakers, signing on as airline sponsor with the Auckland and Gold Coast marathons.

Setting up at the runner expo and the finishers village BonBon’s focus was to create a highly engaging activation, captivating runners and spectators, highlighting AirAsia’s routes and boosting brand recognition. Interactive elements, included an instant spin and win merchandise giveaway, a data-driven online competition and a lively photo booth. This collaboration successfully showcased AirAsia’s extensive network and introduced its routes to the travelling adventurer.