China Airlines Soars into the Year of the Dragon
Anniversary celebrations with impact
CHINA AIRLINES SOARS INTO THE YEAR OF THE DRAGON
Anniversary celebrations with impact
On February 1st, The Westin’s Ballroom was converted into a vibrant Lunar New Year celebration. The gala dinner hosted by BonBon for China Airlines and their VIP guests, was an evening filled with splendour and sophistication.
With a brief to create two unique event spaces, BonBon crafted a stunning celebration for Lunar New Year 2024. Outside, splashes of red and gold adorned the area, celebrating the dragon, while inside, moody blues and soft lighting set the scene for a luxurious China Airlines First Class experience. BonBon’s vision ensured an immersive evening, starting with a boarding announcement in the foyer and a welcome video as guests entered the darkened room, enhancing the sense of occasion. Interactive quizzes, mini-games, and a prize draw kept attendees entertained and engaged. In honour of China Airlines’ 20th anniversary of flying from Taipei to Brisbane, guests enjoyed traditional Taiwanese music and a special tea service during dessert.
CONFETTI WORTHY RESULTS
80
guests
75
lucky red envelopes
1
lucky chair prize winner
3
boarding announcements
0
gate changes
FROM CONCEPT TO CREATION
Managing the details
Project management and stakeholder relations
Acknowledgement of the cultural details
Creative solutions and supplier sourcing to acknowledge and elevate the cultural significance of the evening.
Adding the finishing touches
Styling and production management
HITTING THE SWEET SPOT
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