CHINA AIRLINES SOARS INTO THE YEAR OF THE DRAGON

Anniversary celebrations with impact

On February 1st, The Westin’s Ballroom was converted into a vibrant Lunar New Year celebration. The gala dinner hosted by BonBon for China Airlines and their VIP guests, was an evening filled with splendour and sophistication.

With a brief to create two unique event spaces, BonBon crafted a stunning celebration for Lunar New Year 2024. Outside, splashes of red and gold adorned the area, celebrating the dragon, while inside, moody blues and soft lighting set the scene for a luxurious China Airlines First Class experience. BonBon’s vision ensured an immersive evening, starting with a boarding announcement in the foyer and a welcome video as guests entered the darkened room, enhancing the sense of occasion. Interactive quizzes, mini-games, and a prize draw kept attendees entertained and engaged. In honour of China Airlines’ 20th anniversary of flying from Taipei to Brisbane, guests enjoyed traditional Taiwanese music and a special tea service during dessert.

CONFETTI WORTHY RESULTS

80

guests

75

lucky red envelopes

1

lucky chair prize winner

3

boarding announcements

0

gate changes

FROM CONCEPT TO CREATION

Managing the details

Project management and stakeholder relations

Acknowledgement of the cultural details

Creative solutions and supplier sourcing to acknowledge and elevate the cultural significance of the evening.

Adding the finishing touches

Styling and production management

HITTING THE SWEET SPOT

End to end creative concept

Sourcing and management of a range of stakeholders to ensure smooth event experience

On-ground activation coordination and management

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West End, Brisbane, QLD 4101